Consultation

Visual Profiling is a case-oriented method. It avoids applying preconceived categories to the case under investigation. As a rule, consultation will go through three stages:

Stage I: A first meeting will define the object of the pictorial analysis and the time frame for the cooperation. After this, visual phenomena such as the entrance area of your company building, your web pages, the packaging of a product, or the architectural concepts of building projects will be analysed by the visual profiler to reveal structures prevailing in your corporation. The meaningful visual characteristics structuring your interior design, the building front, or the advertising will be detailed. The result of the analysis is a visual profile of your corporation. This will be delivered in a written report and a presentation.

Stage II: The visual profile demonstrates the implicit self-understanding of your company as communicated internally and externally. Soon it will become apparent whether these structures are in line with the intentions of your corporate appearance. Immediately you will recognise those meaning structures which have not been intended but are effective all the same and which are likely to counteract your entrepreneurial vision. Thus the visual profile may serve as a confirmation or be helpful for improvement or adjustment. This depends on your evaluation (which may be carried out together with us). It will be discernible whether there is need for action and to what extent and in which direction such action would be required.

Stage III: If no action is needed, the working alliance for this particular profiling project will conclude. Should this not be the case, the visual profiler can propose adjustments or improvements. More likely however, such suggestions would be developed by members of your company or your business partners. We offer to analyse new proposals within the framework of further consultancy.

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