SERVICE
Institut for Visual Profiling & Visual Resources Development
Concept

Artists are not only creative producers but also highly qualified recipients. However, neither the artists themselves nor companies have recognised this perceptive capacity as a distinct qualification and put it to economic use. Cooperation between art & economy has been limited to sponsoring, art collections by members of the business community, and the furnishing of corporate premises with artwork, whether particularly felicitous or not.

In contrast, we make our artistic perceptive skills available to you. Visual profiling means an extension of traditional action fields of art. It supports corporations in the development of their visual resources (Visual Resources Development) and offers insights into the latent messages of their corporate communication – both internal and external.

Visual Profiling encourages the self-perception of your corporation. The self-transparency you gain is your asset: the necessary condition for further improvement.

For artists, Visual Profiling serves as a preparatory analysis of their interventions in the public space (art in public buildings).



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